Q: What is our practice profit?
Just reach out to us and we'll send you the actual profit chart. You select any frame in our collection and add in the lenses and AR for one flat, all-inclusive, cost. Your cost can be figured out by taking 1/3 of the MSRP (3x mark-up). There are no additional hidden lab fees like edging, mounting, prism, drill-mount, shipping and handling.
Q: How many frames do you send in the display kit?
The collection is 120 pairs total and we send the 2 top selling colors to make it 80 frames. With our $179/fee, that's equivalent to a $2.23 per frame investment and real estate value for your practice. That's a great deal compared to other brands tying up your cash flow. Just let us know if you want us to send less (or all 120) in your display kit and we can do that! The fee is the same.
Q: Why do you charge $179/month?
You don't have to take your valuable cash flow and invest it into a frame brand that may or may not turn. The $179/month is our way of making sure we are in this together. In exchange, your practice gets a lot of value for this low rate where you only have to sell one Progressives package to break even. A typical new customer makes $2,000 in profit the first month (it might take 2 months), which makes every pair sold after that pure profit for your practice.
Q: Where are the frames from?
The frames are not your typical 'value' brand with Whenzou China made product. They are very high quality with production on the same lines as other brands selling for $300+ retail. We curate the collection from scratch and the designs are wide ranging to cater to many different people. The frames are stamped USA Design and Made in China.
Q: How often do you come out with new styles?
We try to limit the collection to 40 styles so we don't overwhelm with options. Every design is curated based on attributes that sell through quickly. When we come out with new styles, we discontinue others. For 2023, we plan on introducing 8 new styles.
Q: Can I buy the frame only and not as a package?
Yes, we sell the frame only at $49. That's the same cost as the lowest cost package with lenses and AR (Discover Single Vision). Frames data has it loaded at $69. We offer this in case you have patients who fall in love with a Twelve84 frame but want to use their benefits on lenses of their choice. We'll show you how to place an order through our portal and have the frame dropshipped to your lab of choice at no charge.
Q: What are the lenses and who is the lab?
The lenses are a private label of a very high quality known brand. Think Equate to Walmart or Kirkland to Costco! We are bring you quality lenses at private label prices. The lab is a 5 star independent lab with excellent service and fast turn-around. Ask us for the lenses comparison chart and our parameters/ranges. You'll see that our lenses are great quality with wide parameters and corridors for the digital free form progressive designs.
Q: Who’s my frame rep when I need help?
We’re virtual with no reps in the field. This is how we pass on the savings to you. We are available all working hours via chat, email or call!
Q: Do you offer sales training?
Yes. Onboarding comes with a 30-min training session on how to order the complete Rx pairs online. We also teach best practices and tips on how to optimize selling Twelve84, capture more patients and not cannibalize your existing higher end sales.
Q: Do we need to send back frames and lenses that we warranty?
Any 'Remakes' that are still in good condition, we ask that you donate them to your local charity of choice. We credit you for that original pair and only charge for the one that works for your patient. For warranties, we ask that you do the same to save time from packing them up and sending them back.
Q: Is there a contract?
There is no contract or obligation with Twelve84. You become part of our family and we are in this together to make it a success for you and your patients! If you are unhappy with Twelve84, let us know and we will send you a return shipping label to send back the kit. There is no downside to giving Twelve84 a try. You might be surprised by how your capture rate increases diversifying your price point without compromising the integrity of quality for your practice!
Q: How quickly can our practice get started?
Twelve84 is the easiest optical product your staff will sell. Guarantee. And that starts with getting up and running! You can make a profit on Day 1 of putting out Twelve84 and talking with patients about YOUR new In-House Brand available at an affordable price. You'll be amazed how many patients you capture and your ability to make more easy profit without even trying hard.